When Ascend Wellness Holdings’ former CEO was charged with criminal battery, the fallout extended well beyond the company itself. Industry consultants, including SIVA’s Avis Bulbulyan, warned that such incidents risk damaging the reputation of the entire cannabis sector—particularly at a time when the industry is working to build legitimacy with regulators and investors.
MJBiz Daily explores how leadership misconduct in cannabis amplifies existing stigmas and what operators can do to build governance structures that protect against these risks.
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