The cannabis industry’s fragmented advocacy landscape came into sharper focus in 2022 as tensions between the National Cannabis Industry Association (NCIA) and the U.S. Cannabis Council (USCC) became more public.

MJBiz Daily explores what the rivalry means for the industry’s ability to speak with a unified voice on federal reform, social equity, and regulatory policy. SIVA’s Avis Bulbulyan provided commentary on the political and strategic implications of a divided advocacy structure.

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